What are Cookies?

Cookies are usually small text files of letters and numbers, given ID tags that are stored by your browser. They are created when you use your browser to visit a website that uses cookies to keep track of your movements within the site, help you resume where you left off, remember your registered login, theme selection, preferences, and other customisation functions.

Cookies are indispensable for websites that require logins, have customizable themes and other advanced features.

Cookies usually don't contain much information except for the URL of the website that created the cookie, the duration of the cookie's abilities and effects, and a random number. Due to the little amount of information a cookie contains, it usually cannot be used to reveal your identity or personally identifying information.

Why Are Cookies Needed?

There are many uses for cookies but they fit mainly into the following:-

  • They provide essential features for the website, i.e.
    • Keep you logged in to the site once you've logged on with your details.
    • It makes sure all items you've added to your basket are there when you reach the checkout.
  • Improving your user experience with the site, i.e.
    • Your country, language and currency.
  • Website Analytics.
Cookie Name Purpose
ASP.NET_SessionId This cookie is used to identify you as a user between page loads. This allows the site to remember certain settings, like which part of the website you were using before you were asked to sign in or register. This cookie is destroyed each time you close your browser.
user-settings-cdn-set This is a unique id linking your web browser visit to the site to your particular user settings. This includes settings such as your country, language and currency as well as any items you may add to the basket. The items you add to the basket are stored in a database on our secure server. This cookie is available for 3 years so you can return anytime to the site and still have your settings and items you have added to the site available.

Google Analytics

This site uses Google Analytics, a web analytics service provided by Google, Inc. Google Analytics set a number of cookies in order to show how you found our site, how you explored it, and how we can enhance your visitor experience.



Google stores the information collected by the cookie on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

When someone visits a website coded with Google Analytics Tracking Code, that website sets four first-party cookies on the visitor’s computer automatically.

For more information on Google Analytics and its Privacy Policy, visit

First-Party Cookie

A “first-party cookie” is a cookie that is set by that same website. This term exists because there are also “third-party cookies”, which are cookies that are set by other third party websites (you don’t even need to visit that third party website to have a cookie set – don’t worry, Google Analytics ONLY uses first-party cookies).

Cookie Name Purpose
__utma This cookie is what’s called a “persistent” cookie, as in, it never expires. This cookie keeps track of the number of times you have been to our site pertaining to the cookie, when your first visit was, and when your last visit occurred.
__utmb __utmc

The B and C cookies are brothers, working together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when you enter our site, while __utmc takes a timestamp of the exact moment in time when you leave our site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires.

__utmz This cookie keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 6 months.
__utmv If we make use of the user-defined report in Google Analytics, and have coded something on our site for some custom segmentation, the __utmv cookie gets set on your computer, so that Google Analytics knows how to classify you as a visitor. The __utmv cookie is also a persistent, lifetime cookie.

How do I control my cookies and what happens if I delete them?

You can use your web browser to delete, block or allow all cookies, block third-party cookies, clear all cookies when you close the browser, open a 'private browsing'/'incognito' session which allows you to browse the internet without storing local data and install add-ons and plug-ins to extend browser functionality.

If you delete all cookies and you return to a website, it will be as if you are visiting it for the first time again. It will no longer store your log-in information, preferences, theme selection or other customisation functions, the __utmb and __utmc first-party cookies mentioned above will be deleted and the __utma cookie will be reset.